While the average internet users’ level of sophistication has mostly plateaued, the states’ desire to control the mass communication is far from being satisfied, so for the average users it would be a losing battle. There was just a brief period of total online freedom, until the government bodies caught up with the latest tech. The control is not the worst part of it—after all, it is just natural. The worst part is that we are steadily moving towards the algorithmic version of karma and retribution, which will inevitably re-instill fear. The very moment you or somebody you know will be banned, without any explanation, from doing something you used to do all your life, you will feel it. Humanity just recently has mostly got rid of the fear of God, but sadly, life without irrational fear didn’t last for long.